How to Run a Matching Gift Campaign
A Free Strategic Playbook for Modern Fundraisers.
Matching gifts don't just double dollars raised. They multiply urgency, trust, and participation.
This guide walks you through the strategy behind a successful matching campaign, from finding the right partner to running a campaign that converts.
What's Inside:
✦ How to identify and approach matching partners (major donors, corporate sponsors, foundations)
✦ Four matching models and how to choose the right one for your campaign
✦ A phase-by-phase campaign framework from pre-launch to celebration
✦ How to use donor data to identify likely responders and track engagement in real time
✦ Post-campaign stewardship that turns one-time matches into lasting partnerships
Meet Scalanthropy
Everything you need to find donor prospects, at a price nonprofits can afford.
Unlimited up-to-date data
It’s the only tool that gives you this level of real-time access without any manual updates.
All-in-one simplicity
No need to juggle disconnected tools, spreadsheets, or platforms. Everything you need is in one customizable space.
Built for action
Go beyond spreadsheets and dashboards with tools that drive impact.
Built for nonprofits by nonprofit professionals
